Expansion

Keep the partnership working long after the kickoff.

Most partnerships peak at launch and quietly stall. Expansion is the work of keeping deals moving, messaging current, and the partnership visible to the people who matter. That work carries across new products, new priorities, and new leadership.

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THe PROBLEM

Why partnerships stall after launch

The product evolved and the messaging didn’t

Sellers stopped reaching for the joint story because no one updated it

The next executive sponsor inherited the partnership without inheriting the case for it

ENGAGEMENT SIZING

Pick the size that fits the work

Expansion work is typically a 6 or 12-month engagement, paired with strategy and activation.

6 months

Strategy

Targeted pipeline work, refreshed messaging, and event support across a defined window.

12 months

Strategy + Activation + Expansion

Full strategy + activation + expansion. The partnership runs as a single program across the year.

NVIDIA + Microsoft: 6-month strategy + activation + expansion engagement

"Red Thread’s experience and knowledge of Microsoft’s complexity is key, but their ability to see things independently is their greatest value. That impact for our customers is critical.

Microsoft

Strategy

Yearly strategic planning sessions, GTM planning, partnership messaging development, strategic event marketing prioritization.

Activation

Industry-specifics ales assets, video production for product demos and keynote sessions, marketing campaign materials, social media, on-site event support for both partners.

Expansion

Sales pipeline tracking, coordination of customer engagement between NVIDIA and Microsoft sales teams, technology mapping for sales assets, use case scenarios and case study summaries.