Turn your strategic partnerships into powerful growth engines

Go further faster with a clear and focused plan

What we do

Red Thread’s approach provides a flexible mix of services to ensure the best outcomes while working within your budget and timeline.

Strategy

Get everyone on the same page and go to market aligned with a joint strategy and value prop.

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Activation

Empower sellers and engage customers with assets for maximum impact.

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Expansion

Accelerate pipeline, expand reach and evolve as priorities shift with on-going support.

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A FEW OF OUR CLIENTS

STRATEGY

Get everyone on the same page

Align around shared objectives so partners can:

  • Work together more effectively
  • Leverage each other’s strengths and optimize resources
  • Ensure every action taken is a step toward success
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Client Spotlight

Developers have more choice than ever when it comes to creating AI-first solutions.

The challenge for NVIDIA and Microsoft was helping their most important audience how the partnership made it easier than ever for them to leverage both companies.

Red Thread solved for this by positioning and building out assets including a landing page, eBook, and joint webinars, all with the ability to effectively capture leads and feedback.

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ACTIVATION

Drive readiness and engagement

Equip your teams for success with tools and assets to:

  • Demonstrate a clear path to solving customer challenges together
  • Deliver tailored solutions to address specific segment needs
  • Increase partnership visibility and impact through events and marketing campaigns
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“Red Thread’s experience and knowledge of Microsoft’s complexity is key, but their ability to see things independently is their greatest value. That impact for our customers is critical.”

EXPANSION

Empower sustained growth

Keep your partnership momentum moving forward with on-going support to:

  • Accelerate pipeline and close more deals faster
  • Ensure your messaging evolves as priorities shift
  • Execute an event engagement strategy that makes you stand out
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Keep your partnership growing and thriving with on-going expert guidance and innovative solutions.

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Unlock your superpower

Tech companies tend to prioritize features over the story, leaving potential customers overwhelmed and the purchase process unnecessarily complicated.

At Red Thread, we help you reveal what authentically sets your solution apart and craft a narrative that connects at every touchpoint—from product positioning to painless provisioning.

Our areas of expertise include:

Partner and product strategy

Sales enablement and readiness

Sales transformation

Value proposition messaging and copy

GTM strategy, assets, campaign and event execution

Videography for event and storytelling