Turn your strategic AI partnerships into powerful growth engines

Go further, faster with a clear and focused plan

Work with us

We empower our clients to authentically connect with their audiences and create lasting impact across the business.

What we do

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Strategy

Get everyone on the same page and go to market aligned with clarity and confidence.

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Activation

Empower sellers and marketers with assets, campaigns, and enablement set for maximum impact.

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Expansion

Accelerate pipeline and create agility across the business with ongoing support.

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Strategy

Get everyone
on the same page

Align around shared objectives so partners can:

  • Work together more effectively
  • Leverage each other’s strengths and optimize resources
  • Ensure every action taken is a step toward success
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Red Thread’s experience and knowledge of Microsoft’s complexity is key, but their ability to see things independently is their greatest value. That impact for our customers is critical.
ACTIVATION

Drive readiness and engagement

Equip your teams for success with tools and assets that:

  • Demonstrate a clear path to solving customer challenges together
  • Deliver tailored solutions to address specific segment needs
  • Increase partnership visibility and impact through events and marketing campaigns
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Landing page for NVIDIA and Microsoft partnership

Client spotlight

Developers have more choices than ever when it comes to creating AI-first solutions. The challenge for NVIDIA and Microsoft was helping their most important audience understand how the partnership makes it easier than ever for them to leverage both companies. Red Thread solved for this by articulating the partnership’s positioning and building out assets, including a landing page, ebook, and joint webinars, all with the ability to effectively capture leads and feedback.

View landing page
EXPANSION

Empower sustained growth

Keep your partnership momentum moving forward with ongoing support to:

  • Accelerate pipeline and close more deals faster
  • Ensure your messaging evolves as priorities shift
  • Execute an event engagement strategy that makes you stand out
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Expand your partnership

Help your partnership grow and thrive with expert guidance and innovative solutions.

Book a consultation
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Unlock your superpower

Tech companies tend to prioritize features over the story, leaving potential customers overwhelmed and the purchase process unnecessarily complicated. At Red Thread, we help you reveal what authentically sets your solution apart and craft a narrative that connects at every touchpoint—from product positioning to painless provisioning.

Work with us

Our areas of expertise include:

Partner and product strategy

Sales enablement and readiness

Sales transformation

Value prop and messaging

GTM strategy and execution

Storytelling and videography

Red Thread Advising
Seattle • Nashville • Atlanta • Lisbon
hello@redthreadadvising.com
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