THE RED THREAD TEAM

We help tech companies empower their teams with clear go-to-market value proposition and frameworks.

Jason Nadal

Lisbon, Portugal

jason@redthreadadvising.com

David Graves

Seattle, Washington

david@redthreadadvising.com

Kathy Reynolds

Atlanta, Georgia

kathy@redthreadadvising.com

Nathan Riches

Nashville, Tennessee

nathan@redthreadadvising.com

Let Red Thread accelerate how you go to market.

Empowering our clients to lead the market with one forward-focused strategy.

Our areas of expertise include:

Value proposition strategy

Sales enablement & readiness

Sales transformation

Developing messaging strategy

GTM: strategy, assets, execution

Partner & product strategy

Let Red Thread accelerate how you go to market.

Unlock your superpower

A captivating story has a unique thread throughout, something that ties the story together and draws in an audience.

We help our customers identify their unique thread of differentiation and show them how to utilize that as the “red thread” that ties all communications together.

Identifying your thread and utilizing it throughout your communications will align your team, showcase your unique value prop, and draw in your audience to accelerate sales.

Our services

We bring it all together.

We help tech companies empower their teams with clear go-to-market value proposition and frameworks.

Let Red Thread accelerate how you go to market.

“Wow. With this type of clarity, I can turn around tomorrow and sell.”

Empowering our clients to lead the market with one forward-focused strategy.

Our areas of expertise include:

Value proposition strategy

Sales enablement & readiness

Sales transformation

Developing messaging strategy

GTM: strategy, assets, execution

Partner & product strategy

Let Red Thread accelerate how you go to market.

Unlock your superpower