Go to market with a clear and focused plan.
Differentiated value propositions that accelerate sales and marketing.
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WHAT WE DO
Empower your team with clear go-to-market value propositions and strategy that resonate in today’s market and create revenue faster.
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How do we help?
Strategy
Create a strong value prop foundation to accelerate your GTM at every interaction.
Activation
Infuse your value prop strategy into seller readiness, marketing assets, and customer engagements.
Acceleration
Equip sellers, partners, and marketing to deliver the right solutions at the right time.
Let Red Thread accelerate how you go to market.
Differentiation
is key.
Your team needs a clear, concise value proposition that resonates with your audience – in a manner that is nuanced, accurate and strengthens the value communicated to the customer. Bringing these elements together, then layering in your unique differentiation, is the key to standing out in today’s market.
“Red Thread’s experience and knowledge of Microsoft’s complexity is key, but their ability to see things independently is their greatest value. That impact for our customers is critical.”
Let Red Thread accelerate how you go to market.
Story-based Value Proposition
Our brains are wired for story.
The way we communicate information is just as important as what we communicate. Most companies want to focus on the features and benefits of a product instead of telling the story of how that product helps the customer solve their problems.
Utilizing the Story-based Value Proposition framework from Red Thread gives your team a communication superpower that connects quickly with an audience’s pain point and leads them down a clear path to success and transformation.
Finding the Thread
A captivating story has a unique thread throughout, something that ties the story together and draws in an audience.
We help our customers identify their unique thread of differentiation and show them how to utilize that as the “red thread” that ties all communications together.
Identifying your thread and utilizing it throughout your communications will align your team, showcase your unique value prop, and draw in your audience to accelerate sales
ALIGN YOUR TEAM AROUND
STORY-BASED VALUE PROPOSITIONS
Let Red Thread train your team on how to utilize a story-driven approach to sales.
Book a workshopHow does it work?
PHASE 1
Create a Strong Value-Prop
Develop the foundation for accelerated GTM and the messaging playbook to align teams, partners, marketing, comms, and sellers.
PHASE 2
Activate Your
Go-To-Market
Build sales playbooks, develop sales enablement and readiness, and leverage the value prop playbook to create marketing assets faster.
PHASE 3
Accelerate Sales and Marketing
Sell more effectively and create better customer engagement with coaching, co-sell strategy and grab-and-go messaging frameworks.
Let Red Thread accelerate how you go to market.
A strong value proposition is the foundation to a successful go-to-market plan.
Work with Red Thread to align your team around a message that resonates with your audience and a provides a path to accelerate your success in the market.
Work with us
