Differentiated value propositions that accelerate sales and marketing.
Let’s bring it all together.
Work with us
WHAT YOU GET WITH
RED THREAD
Stand out in the market
Clarifying your unique differentiation and articulating what sets you apart from the competition is the key to standing out and winning over your market.
Speak your audience’s
language
A deep understanding of your customer helps you create a message that resonates and positions your product as the obvious solution to their challenges.
Reduce time and costs
Create sales and marketing assets rapidly with a strong value proposition foundation and messaging frameworks that accelerate your sales and marketing.
Optimize your
potential for success
With a clear value proposition and a structured sales execution plan, sales, marketing, and partners have all tools they need to achieve your business goals.
Let Red Thread accelerate how you go to market.
Activation
Connecting customer needs and pain points to a clear solution optimizes your position in the market.
Expand your value prop into assets that show your customers you understand their biggest problems and have a clear path to solving them.
With Red Thread sales playbooks, sales enablement and readiness assets your teams will be able to focus on what really matters and deliver a message that resonates with your customers.
At this phase you will...
- Utilize the value prop to create sales playbooks that align your teams and partners
- Quickly create consistent sales enablement like battle cards and walking decks.
- Develop messaging strategies for prioritized business lines
Acceleration
Now that you’ve established a clear value proposition and have your sales and marketing assets activated, let us help you sell more effectively.
Red Thread coaching, frameworks, and co-sell strategy sessions help our customers ensure pilot projects are successful and help your teams go further, faster.
At this phase you will...
- Train your teams on how to utilize your unique differentiators in their communications
- Execute effect Cosell campaigns
- Learn to pull deals forward
“This will be a vital tool for our Sales and Marketing teams to articulate the value prop of our partnership with Microsoft. It has been a pleasure working with the Red Thread team.”
Let Red Thread accelerate how you go to market.
Our areas of expertise include:
Value proposition strategy
Sales enablement & readiness
Sales transformation
Developing messaging strategy
GTM: strategy, assets, execution
Partner & product strategy
Drive Readiness and Engagement
Equip your teams with the tools and resources they need to deliver consistent, impactful messages. Contact us to learn how our joint seller readiness solutions can drive your partnership forward.
Book a workshopHow does it work?
PHASE 1
Create a Strong Value-Prop
Develop the foundation for accelerated GTM and the messaging playbook to align teams, partners, marketing, comms, and sellers.
PHASE 2
Activate Your Go-To-Market
Build sales playbooks, develop sales enablement and readiness, and leverage the value prop playbook to create marketing assets faster.
PHASE 3
Accelerate Sales and Marketing
Sell more effectively and create better customer engagement with coaching, co-sell strategy and grab-and-go messaging frameworks.
A strong value proposition is the foundation to a successful go-to-market plan.
Work with Red Thread to align your team around a message that resonates with your audience and provides a path to accelerate your success in the market.
Work with us
